'Goodbye Gogo' executive producer Minnie Dlamini-Jones

MD Skin Care creator, Minnie Dlamini-Jones. Image via Instagram @minniedlamini

‘The quality isn’t selling’: Tweeps criticise Minnie Dlamini’s skin care range

Minnie Dlamini’s skin care range has been put in the spotlight on social media a year after they were launched.

'Goodbye Gogo' executive producer Minnie Dlamini-Jones

MD Skin Care creator, Minnie Dlamini-Jones. Image via Instagram @minniedlamini

TV personality and entrepreneur, Minnie Dlamini has come under fire on social media for creating a skincare range that is now deemed by tweeps as ‘mediocre quality.  

Dlamini’s skincare range, MD Skin Care was put in a spotlight on Twitter after a fan criticised celebrity brands for failing dismally after they launch.  

The media personality has also removed her skincare range from her Instagram bio that she owns a skincare range.

‘PRODUCT VERSUS THE BRAND’  

Sunday World reported that Dlamini’s products are not doing well on the shelves and that the media personality stopped promoting her products on her social media accounts.   

A tweep by the name of Nelly Nzima asked entertainment commentator, Phil Mphela his opinion about celebrity brands and their longevity. 

She specifically wanted to know why South African celebrities struggle to launch successful brands.

Nzima wondered how Dlamini is making any profits when her skincare range now sells for R5 at Shoprite and Checkers.  

Another tweep stated that South African celebrities are more concerned about their personal branding than creating a quality product.  

“They think we’ll buy just because it’s Minnie’s product’.  

Entertainment commentator Phil Mphela, also gave his input and stated that some of Dlamini’s products worked for him while others didn’t.

“I have used Minnie’s products. The lotion didn’t do it for me but I don’t mind the body wash in winter.”

“In summer the cream in the body wash can be a bit much for me though.” 
 

Also read: Minnie Dlamini’s newly-released skincare range perfectly matches the target market

Also read:‘Is this necessary?’: Nude pic of Minnie Dlamini leaves fans divided