Beko has announced the first promotion in a series of initiatives with one of the largest global FMCG companies – Procter & Gamble.
The gift with purchase promotion running from 1 April to 16 May 2025 will see purchasers of Beko dishwashers receive a pack of Procter & Gamble’s Fairy Platinum Pods valued at RRP $57 in-store at the point of sale.
Beko Australia and New Zealand marketing manager, Amanda Hart, said as Europe’s No.1 home appliances company, this partnership reinforces its five-year warranty and commitment to cleaning peformance while also adding value for consumers.
“The launch of the Stress-Free Cleaning Dishwasher Fairy Promotion is the first of many initiatives in partnership with Procter & Gamble’s Fairy brand,” Hart said.
“This exclusive offer provides an immediate benefit at the point of purchase, ensuring customers can experience the outstanding cleaning power of Beko dishwashers when paired with Fairy’s trusted dishwashing pods.
“Beko’s collaboration with Procter & Gamble’s Fairy brand underscores a shared commitment to innovation and customer satisfaction. The Stress-Free Cleaning promotion highlights the efficiency of Beko dishwashers and enhances the overall dishwashing experience by pairing them with Fairy Platinum Pods designed to tackle tough dried-on grease and blast through baked-on food leaving the dishes sparkling clean.
“At Beko, we are committed to making everyday life stress-free for our customers,” said Eddie Gaymer, National Sales Manager at Beko Australia. “This partnership with Fairy allows us to offer immediate value and an enhanced cleaning experience, making the choice of a Beko dishwasher even more compelling for consumers.” For more details on the promotion visit https://www.beko.com/au-en/stress-free-clean.
Last week, Beko confirmed the appointment of Jim Kalotheos as managing director of Beko Australia and New Zealand taking over from John Brown who has announced his retirement.
Beko has also confirmed it will be increasing prices on 7 April by an average of 5-6%, however increases are dependents on the individual product and category.