![](/images/2013/post-sep.jpg)
Digital Marketing Market Size Worth USD 1,029.7 Billion, Globally, by 2032 at a CAGR of 11.8%
Digital Marketing Market Size Worth USD 1,029.7 Billion, Globally, by 2032 at a CAGR of 11.8%
SHERIDAN, WYOMING, UNITED STATES, July 8, 2024 /EINPresswire.com/ -- IMARC Group's report titled โ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ฒ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ก๐๐ง๐ง๐๐ฅ (๐๐ฆ๐๐ข๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐๐๐๐ซ๐๐ก ๐๐ง๐ ๐ข๐ง๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง (๐๐๐), ๐๐ง๐ญ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ ๐๐๐๐ฌ๐ข๐ญ๐, ๐๐ง๐ฅ๐ข๐ง๐/๐๐ข๐ฌ๐ฉ๐ฅ๐๐ฒ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ , ๐๐ฅ๐จ๐ ๐ ๐ข๐ง๐ ๐๐ง๐ ๐๐จ๐๐๐๐ฌ๐ญ๐ข๐ง๐ (๐๐ง๐๐ฅ๐ฎ๐๐ข๐ง๐ ๐๐ข๐๐ซ๐จ๐๐ฅ๐จ๐ ๐ ๐ข๐ง๐ ), ๐๐จ๐๐ข๐๐ฅ ๐๐๐ญ๐ฐ๐จ๐ซ๐ค ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐๐จ๐๐ข๐ฅ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐๐ข๐ซ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ ๐๐๐๐ข๐, ๐๐ง๐ฅ๐ข๐ง๐ ๐๐ข๐๐๐จ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ , ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ง๐ ๐๐ฌ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ (๐๐ฎ๐ญ๐จ๐ฆ๐จ๐ญ๐ข๐ฏ๐, ๐๐ ๐๐, ๐๐๐ฎ๐๐๐ญ๐ข๐จ๐ง, ๐๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ, ๐๐๐๐ฅ๐ญ๐ก๐๐๐ซ๐, ๐๐๐๐ข๐ ๐๐ง๐ ๐๐ง๐ญ๐๐ซ๐ญ๐๐ข๐ง๐ฆ๐๐ง๐ญ, ๐๐ง๐ ๐๐ญ๐ก๐๐ซ๐ฌ), ๐๐ง๐ ๐๐๐ ๐ข๐จ๐ง ๐๐๐๐-๐๐๐๐โ. The global digital marketing market size reached US$ 322.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 689.8 Billion by 2032, exhibiting a growth rate (CAGR) of 13.62% during 2024-2032.
๐ ๐จ๐ซ ๐๐ง ๐ข๐ง-๐๐๐ฉ๐ญ๐ก ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ, ๐ฒ๐จ๐ฎ ๐๐๐ง ๐ซ๐๐๐๐ซ ๐ฌ๐๐ฆ๐ฉ๐ฅ๐ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/digital-marketing-market/requestsample
๐ ๐๐๐ญ๐จ๐ซ๐ฌ ๐๐๐๐๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐จ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
โ ๐๐ง๐๐ซ๐๐๐ฌ๐๐ ๐๐ง๐ญ๐๐ซ๐ง๐๐ญ ๐๐๐ง๐๐ญ๐ซ๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฆ๐๐ซ๐ญ๐ฉ๐ก๐จ๐ง๐ ๐๐ฌ๐๐ ๐:
The widespread availability of the internet and the growing number of smartphone users globally are significantly contributing to the adoption of digital marketing. With more people accessing the internet, businesses have an expanding audience to target. This shift has led to a higher consumption of online content, from social media to video streaming, which marketers leverage to reach potential customers. Moreover, mobile devices enable marketers to use location-based advertising, enhancing the relevance and effectiveness of their campaigns. This increased connectivity allows for real-time engagement and personalized marketing strategies, fostering a more direct and interactive relationship between businesses and individuals.
โ ๐๐๐ฏ๐๐ง๐๐๐ฆ๐๐ง๐ญ๐ฌ ๐ข๐ง ๐๐๐ญ๐ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ ๐๐ง๐ ๐๐ซ๐ญ๐ข๐๐ข๐๐ข๐๐ฅ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐:
The rapid evolution of data analytics and artificial intelligence (AI) technologies is revolutionizing digital marketing. These tools allow marketers to gather, analyze, and interpret vast amounts of data, enabling more precise targeting and personalization of marketing efforts. AI-driven insights assist in understanding customer behavior, predicting trends, and optimizing campaigns for better performance. Moreover, predictive analytics can forecast customer preferences, allowing businesses to tailor their offerings accordingly. Additionally, AI-powered tools like chatbots and recommendation engines enhance customer experiences by providing instant, relevant responses and suggestions, thereby improving engagement and conversion rates.
โ ๐๐ก๐ข๐๐ญ ๐๐จ๐ฐ๐๐ซ๐๐ฌ ๐-๐๐จ๐ฆ๐ฆ๐๐ซ๐๐ ๐๐ง๐ ๐๐ง๐ฅ๐ข๐ง๐ ๐๐ก๐จ๐ฉ๐ฉ๐ข๐ง๐ :
E-commerce is fundamentally changing shopping habits, driving the need for effective digital marketing strategies. As more individuals prefer the convenience of online shopping, businesses are investing heavily in digital marketing to capture this market. E-commerce platforms provide ample opportunities for targeted advertising, retargeting, and personalized promotions. Furthermore, the integration of social commerce, where social media platforms facilitate direct purchasing, is amplifying the reach of digital marketing campaigns. This trend is particularly pronounced during significant shopping events and seasons, where online sales surge, making digital marketing indispensable for maximizing visibility and sales.
๐๐๐๐๐ข๐ง๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐ฉ๐๐ซ๐๐ญ๐ข๐ง๐ ๐ข๐ง ๐ญ๐ก๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
โ 97th Floor
โ Cuker
โ Disruptive Advertising
โ Ignite Visibility
โ Location3 Media
โ PB&J Promotions LLC
โ Rise Interactive (Quad)
โ Split Reef LLC
โ Thrive Internet Marketing Agency
โ TopSpot Internet Marketing
โ WebFX
โ Webimax
๐๐ฌ๐ค ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ญ ๐๐จ๐ซ ๐๐๐ฆ๐ฉ๐ฅ๐ ๐๐๐ฉ๐จ๐ซ๐ญ: https://www.imarcgroup.com/request?type=report&id=7572&flag=C
๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐๐ฉ๐จ๐ซ๐ญ ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง:ย ย ย
๐๐ฒ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ก๐๐ง๐ง๐๐ฅ:
โ Email Marketing
โ Search Engine Optimization (SEO)
โ Interactive Consumer Website
โ Online/Display Advertising
โ Blogging and Podcasting (Including Microblogging)
โ Social Network Marketing
โ Mobile Marketing
โ Viral Marketing
โ Digital OOH Media
โ Online Video Marketing
โ Others
Social network marketing represents the largest segment owing to the increasing number of individuals using social media platforms to connect with others.
๐๐ฒ ๐๐ง๐ ๐๐ฌ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ:
โ Automotive
โ BFSI
โ Education
โ Government
โ Healthcare
โ Media and Entertainment
โ Others
On the basis of the end use industry, the market has been divided into automotive, BFSI, education, government, healthcare, media and entertainment, and others.
๐๐๐ ๐ข๐จ๐ง๐๐ฅ ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ:
โ North America (United States, Canada)
โ Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
โ Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
โ Latin America (Brazil, Mexico, Others)
โ Middle East and Africa
North America's dominance in the market is attributed to the increasing adoption of digital marketing among businesses to connect with their target audience.
๐๐ฅ๐จ๐๐๐ฅ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ ๐๐ซ๐๐ง๐๐ฌ:
The proliferation of social media platforms is bolstering the market growth. Social media platforms offer vast audiences that marketers can target with tailored content. Social media marketing allows for precise targeting dependent on demographics, interests, and behaviors, enhancing the effectiveness of campaigns. Moreover, the rise of influencer marketing, where brands collaborate with individuals who have substantial followings, has proven highly effective. Influencers can sway purchasing decisions and enhance brand credibility, making this a vital component of many digital marketing strategies. This symbiotic relationship between brands and influencers helps to access niche markets and generate authentic engagement.
๐๐ซ๐๐ง๐๐ข๐ง๐ ๐๐๐ฉ๐จ๐ซ๐ญ๐ฌ ๐๐ฒ ๐๐๐๐๐ ๐๐ซ๐จ๐ฎ๐ฉ:
๐๐๐ฉ๐ ๐๐ข๐ฉ๐๐ฌ ๐๐๐ซ๐ค๐๐ญ: https://www.imarcgroup.com/hdpe-pipes-market
๐๐ฉ๐ข๐๐๐ฌ ๐๐ง๐ ๐๐๐๐ฌ๐จ๐ง๐ข๐ง๐ ๐ฌ ๐๐๐ซ๐ค๐๐ญ: https://www.imarcgroup.com/spices-seasonings-market
๐๐จ๐๐ค๐ ๐๐๐ซ๐ค๐๐ญ: https://www.imarcgroup.com/vodka-market
๐๐ฆ๐๐ซ๐ ๐๐ง๐๐ฒ ๐ ๐จ๐จ๐ ๐๐๐ซ๐ค๐๐ญ: https://www.imarcgroup.com/emergency-food-market
๐๐จ๐ฎ๐ฅ๐ญ๐ซ๐ฒ ๐ ๐๐๐ ๐๐๐ซ๐ค๐๐ญ: https://www.imarcgroup.com/poultry-feed-market
๐๐จ๐ญ๐: ๐๐ ๐ฒ๐จ๐ฎ ๐ง๐๐๐ ๐ฌ๐ฉ๐๐๐ข๐๐ข๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐๐ฎ๐ซ๐ซ๐๐ง๐ญ๐ฅ๐ฒ ๐ฐ๐ข๐ญ๐ก๐ข๐ง ๐ญ๐ก๐ ๐ฌ๐๐จ๐ฉ๐ ๐จ๐ ๐ญ๐ก๐ ๐ซ๐๐ฉ๐จ๐ซ๐ญ, ๐ฐ๐ ๐ฐ๐ข๐ฅ๐ฅ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ ๐ข๐ญ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐๐ฌ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐ญ๐ก๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง.
๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARCs information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the companyโs expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Elena Anderson
IMARC Services Private Limited
+ +1 631-791-1145
email us here
![](https://health.einnews.com/tracking/article.gif?aid=725909507§ion=einpresswire&a=wXL940WUYpNkrLf0&i=wWWuNmOqPJv-_BEi)
Distribution channels: Business & Economy, Technology
Legal Disclaimer:
EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Submit your press release