Published on
Dec 11, 2024
How to build a beverage brand: FHIRST on the potential of the gut health market
In the US, brands such as OLIPOP and Poppi have taken the market by storm. But is there the same opportunity in the UK and Europe? Steven Van Middelem believes there is. He launched FHIRST last year, on the back of 20 years in the F&B and supplements …
Source:
BeverageDaily.com
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